The responsibility to be aware of what is high quality is being moved more and more to the customer herself. As a part of being a conscious consumer, it is important to know how to recognize quality products among the very fast selection of products that surrounds us nowadays. In this journal we want to share seven points which we believe are good to check before buying an item of clothing.
Visiting our cashmere makers is always such an emotionally full and warm experience. There is such mutual excitement, joy and gratefulness from both parties – and all this expressed without many words in a common language, relying mainly on gestures and big smiles.
Once a year our team travels to Nepal to meet up, drink tee, and laugh with the people who call this beautiful country home. By revisiting the country that sparked this vision within us, we keep our minds focused on what the core of our business is.
Have you ever thought about your consumption habits while shopping for clothing?
" To prepare your own “Conscious Capsule” as we want to name it in Store of Hope, is actually more of a psychological thing to establish than practical one if you’d ask me. Putting it into practice, choosing the ecological, ethical and up-cycling brands, is already the next step. At the beginning we must set ourselves free from fast fashion and emotional shopping."
As fair fashion makes a slow, heroic rise to the spotlight more and more people are asking 2 questions: “What is ethical fashion?” and “How can I create an ethical closet?”
Your heart is in it - you understand the need for more ethical consumers in the fashion industry and you want to get started, but there’s no way you can afford to replace all of the items in your closet with fair trade alternatives. So don’t. In fact the most ethical and responsible thing you can do is to keep wearing everything you already own for as long as you possibly can. Then, follow these 5 simple steps to make the switch to sustainable consumerism.
Winter collection / Cashmere by Store of Hope This strangely still feeling, when the leaves are fallen and all the greenery softly goes to sleep. The sun took a step back letting the earth take a calm, fresh breath to renew itself. Winter is here. Let time fly just alongside a cup of tea, for time stands still best in moments that look suspiciously like ordinary life. Lookbook AW17 "Remember, you are more than skin and bones. You are one thousand stories of before. One thousand stories of potential. One thousand stories yet to see." - Victoria Erickson - Coming...