Growing up, we were both taught that our life choices can make a difference in this world. Preston comes from Canada, and is a perfectionist who loves the intricacies of business. Mirjam comes from Sweden, and is a people person who is as creative and as passionate about knitting as anyone you’ll ever meet. As our stories merged and we have explored the world together, we have become convinced that social entrepreneurship, not handouts, is the way to bring lasting change to developing communities.
In 2012, we, together with our 3 beautiful children, moved to Nepal to pursue this conviction. It was in Nepal that we met an amazing woman who has become a close friend. This woman, like many Nepalis, is no stranger to hardship. When sharing with her the idea of starting up a new company, she said something that has become a part of the essence of Dinadi. Speaking of herself and other women like her, she said, “All we want is an opportunity, not a handout, but an opportunity to provide for ourselves.”
These words, together with our passion for creating high quality, beautiful products, were the catalysts for the creation of Dinadi. Our desire is that Dinadi would be a brand that people immediately connect to beautiful, hand crafted, knitted and crocheted products and ethical employment, a company where everyone is given an opportunity.
We see a stark contrast between the many opportunities we’ve been given and the lack of opportunities for many here in Nepal. That’s why Dinadi is about creating opportunities.
Preston and Mirjam Thiessen -Dinadi